What Is Noni..

What is Noni?
NONI is a healing plant that has been in use for hundreds of years by native Hawaiians and others who learned from them. NONI has been acclaimed by numerous doctors for its curative powers. None is more famous than Dr. R.M. Heinicke and his publication of "The Parmacologically Active Ingredient of NONI." Dr. Heinicke has patents for Xeronine. He has stated that noni fruit contains a precursor for Xeronine, called Proxeronine. Proxeronine is converted to Xeronine in the body. Xeronine's physiological effect is in the modification of the structure of proteins. Thus Xeronine can have a wide range of effects. When a protein, such as an enzyme or cellular transporter, is not in the appropriate structure, it will not work properly. Xeronine will interact with the protein and cause its to fold into its proper conformation (shape). Thus the result is a properly functioning protein. Proteins form many parts of the cell. Whenever a problem arises in the cell due to a protein structural problem, Xeronine will be helpful. Dr Heinicke concludes this report with"...since NONI is a potential source of this alkaloid (Xeronine) NONI can be a valuable herbal remedy". pokok noni.jpeg
NONI has been used for many years by people with health problems such as Heart Trouble,Asthma, Cataracts, Colds, High Blood Pressure, Kidney Disorders, Digestive Problems,Comas,Colds, Breast Cancer, Depression,digestive,Migraine,Sleep, Stroke, Tumor,Infections, Gastric Ulcers,PMS, Prostate Cancer, Bone & Joint Problems, Cancer, Fevers, Arthritis, Menstrual Cramps, Chest Infections,Sinus, Skin Problems, Internal Disorders..and the list goes on and on: TRULY an amazing product. Noni is the common name for morinda citrifolia, a tropical fruit that grows year-round in the Pacific Islands. Islanders have used noni for thousands of years for its healthful benefits. The fruit is approximately the same size as a potato; yellow, but changes to white when ripe. It has a bitter taste, and it doesn't smell very good. Noni is generally used as a Dietary Supplement, and a lot of health benefits are attributed to it. Thousands of people around the globe are the proof of its effectiveness. The Noni plant blossoms in virgin lands, generally near the sea; it transforms into a tree and grows up to 10 to 20 feet high. It gives fruit the whole year round, and the flower is white. The fruit has approximately 8 cm in diameter, from yellow to white; the pulp is brown and dense.


Dr. Ralph Heinicke graduated from Cornell University in 1936 with a special interest in plant physiology. After completing his studies in Electrical engineering at the University of Kentucky, Lexington, He then went on to receive his Ph.D. in Biochemistry from the University of Minnesota. He lived in Hawaii from 1950 to 1986, doing research for the Dole Pineapple Company, the Pineapple Research Institute, and the University of Hawaii.

The first step in his discovery of the active ingredients of the Morinda citrifolia fruit was in his work at the Dole Pineapple Company. He was commissioned to find medicinal uses for an enzyme which was prevalent in pineapple, bromelain. Dr. Heinicke published articles in several scientific journals detailing the findings of his research1. Since about 1972, Dr. Heinicke had been attempting to identify the unknown ingredient in bromelain, which he believed was actually responsible for the encouraging results of his clinical work. After many years of research, he eventually identified this ingredient as a new alkaloid to which he gave the name "Xeronine." In December 1981, he patented Xeronine as a new alkaloid.


Because he was convinced of the potential benefits as a result of his research, Dr. Heinicke set out to find a food source that was high in Proxeronine that could be used as a food supplement. Living in Hawaii, he had heard of the many claims that had been made about the Morinda citrifolia plant, so he chose the fruit of this plant as the subject of his search for a Xeronine supplement. He discovered that this plant not only contains enormous amounts of Proxeronine, but that it also contains the enzyme that helps change Proxeronine into Xeronine, called Proxeroninase.
has spent most of his life studying Morinda citrifolia and the nature of it's healthful properties, including Xeronine and Proxeronine. He is the world's leading expert on Morinda citrifolia.

How Noni Leaven benefits you?
# supports the immune system's natural and powerful ability to fight infection and disease. Antioxidant qualities, helps to protect cells and keep them healthier. Better vitality!
# It supports healthy digestion, and helps you to absorb more nutrients at the cellular level.
# Increased mental clarity, attention span, and greater physical endurance levels. Overall energy increase.
# Skin and hair: contains natural components that are specifically important and beneficial to the skin cells and hair.
# Circulatory system, tissues, and cells: Noni is a natural superior antioxidant that helps rid the body of harmful free radicals. It also helps to increase energy levels